The Left Doesn’t Need a Rebrand
People come to a movement if they are firm in their beliefs, not when they cowardly hide them.
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Why Rebranding DOES NOT Work:
Most of you have never studied psychology and crowd psychology and it is obvious.
It isn’t as common of an argument anymore, but it still comes up on occasion - this argument of rebranding the Left. Those who bring this argument up are usually people who have never organized or studied their enemies.
Rebrand or not, reactionaries will never side by us because they can see past the rebrand. Most people however aren’t devoted reactionaries, even many of the working class conservatives or liberals, they’re simply ignorant and malleable - they can be talked with and guided. This isn’t a negative thing, it means they aren’t aware and simply need more study and guidance. The fact we have more socialist minded folks running around today vs 2010 isn’t just because capitalism has gotten worse, it’s largely because there is influencers and organizations doing the laborsome work without hiding who they are. Ask most of these socialist-leaning people, you’ll find most became who they are because of the work of those educating the masses.
Graphs like this was only made a reality because the youth is being robbed by capitalism and because open Socialists & Communists showed them the reality of their conditions. Material conditions make people question, and in their search for answers, they’ll find those firm in convictions to answer them.
It’s because of graphs like this for why the current administration of lunatic fascists is targeting the Left or will be very soon.
-Organizations & Influencers:
Organizers have said this, that embracing the ideals of Socialism or Communism made many want to debate and seek information, which if in good faith, made many come to socialism or communism. Even if not, you planted seeds in their head which is eating at their arrogance.
There is plenty of people who was conservative, liberal, anarchist, etc. who later became Socialists & Communists because they came across those who didn’t hide their beliefs and explained it in a way that made those listening understand and change values.
“If you frame it like you’re standing against something and you’re somewhat charismatic, you can gain a following”
-Vizari on Discord
The psychology of people and crowds is easily influenced based on bias and values. Those capable of critical thinking will look for the depth of your beliefs and education, while many others will align based on emotion, passion, aggression and a feeling like their fight is part of your fight. Present yourself as disciplined, professional, knowledgeable, charismatic and devoted to your cause - and you’ll find complete strangers who will fight beside you.
This is why, historically, populism always rallies the masses - because it plays a serious psychological element.
If charismatic populist leaders or educators was unable to convince even the most propagandized against their cause, then there would never have been Socialist revolutions to begin with. America may be unique in how propagandized it is, but as the earlier graph showed, propaganda only goes so far once the conditions start strangling people. Additionally, the people of Brazil was propagandized against Socialism, yet they still landslide elected a Socialist. Same with Venezuela. Not to mention the successful revolutions of Russia and China and others, where sympathizing with the Communists (before the revolution) would get you killed by the ruling class that was being fought.
-Study Your Enemies:
Even the enemy knows this, Lincoln Rockwell of the American Nazi Party embraced the Swastika and Hitler sentiment, and they saw their recruitment go up. Even the head of the former Traditionalist Workers Party admitted to the same thing.
Many Nazis may rebrand, and find some success, but the reality is the cat is getting out of the bag at some point soon, and people will find it cowardly that you hid. Then again Nazis being cowards is pretty on par. But a lot accept the hate because they know their open convictions will bring the reactionaries they aim to recruit anyway.
While they are still using their own psyop campaigns, organizations or propaganda outlets that aren’t overtly fascist, they still know many will be peaked to curiosity of their overtly fascist influence & groups and seek to learn more and be influenced by them.
Psyops of course have their place in every movement, but every group knows, being open and firm in convictions will still open a pipeline to radicalization to that cause. Doesn’t matter if it’s the far-right, the far-left, etc.
-The Facts Are:
The reality is the masses want to see you embrace and stand firm in your convictions and they’ll either hate your guts or come to respect or join you if your values appeal to theirs.
That’s the reality of psychology & crowd psychology.
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This work is licensed under a Creative Commons Attribution 4.0 International License